Gone are the days of spending money on advertising through physical mediums such as newspapers and pamphlets, today’s generation wants everything delivered and available online for instant access and unless your business can be found and seen online, its existence is considered incomplete. Digital marketing has long overtaken conventional methods of advertising due to its more direct, focused, and efficient way of ensuring that you advertise to your targeted audience with high conversion rates. The return on investment of digital marketing is significantly higher than conventional means of advertising.